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Brandon Scholz
President and CEO

Michelle Kussow
Vice President Government Affairs
and Communications

Cheryl Lytle
Events Director

Sarah Decorah
Operations Director

John Leemkuil
Membership Services

PHONE (608) 244-7150
OR (888) 342-5942
FAX (608) 244-9030


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See hundreds of photos from the 2014 Innovation Expo on the
Wisconsin Grocers Association facebook page.

Brandon Scholz, WGA President and CEO.



Excerpts from the President's Letter
The President's Letter is published weekly.

To sign up for your full version contact the WGA.

aLove Your Local Farmer    That's the successful local foods program run by Roundy's Supermarkets.  Roundy's CEO BOB MARIANO thanked the local farmers the company has partnered with - now numbering more than 100 - at the Awards Banquet held in Milwaukee.   VP of Produce Merchandising STEVE JARZOMBEK highlighted dozens of partnerships with farmers and featured 'Just 1 Minute with Steve' videos with grower partners in their fields.   "We're pretty passionate about farmers," he said.  The program has highlighted farmers in billboards, social media and other venues drawing Roundy's commitment to providing fresh produce in the Pick 'n Save, Copps, Metro Markets and Mariano's store.  Ingersoll Farms (Sullivan), Okray Family Farms (Plover) and Borsynski Farms (Franksville) were among the dozens of farms and growers at the recognition dinner.  Wisconsin Ag Secretary BEN BRANCEL spoke recognizing the commitment of Wisconsin agricultural community to providing the best products for Wisconsin's consumers.


Happy 40th Anniversary  Congratulations to MARK STINEBRINK who is celebrating 40 years in business in Lake Geneva.  The photo is of Mark Stinebrink, his brother BRETT STINEBRINK and their father hanging out in the entry way at the Lake Geneva store on the original opening date of December 1, 1974.  

a Keepin' It Fresh   Crazy Fresh Produce reminds us that moisture is a downer when it comes to keeping fruits and veggies fresh in your fridge. By adding a paper towel to the bag your produce is in, you're sure to keep them fresh and crispy longer!





Trending Up   The online grocery delivery business seems to get more crowded--and more competitive--by the minute.  It's a business that everyone seems to want in on, even though new data show it's awfully hard to do profitably.   Tech giants Google and Amazon.com are offering it in some major cities, and so are upstarts such as Instacart,  Postmates and FreshDirect.   Online grocery sales increased 14.1% annually in the past five years, according to IBIS World. Sales are expected to continue growing at a rate of 9.8% through 2018, reported The Washington Post.   Read more by clicking here.

Staying Loyal   62% of millennials stated they are more likely to stay loyal to a brand that engages with them on social media sites such as Facebook and Instagram, according to an Elite Daily survey.   Almost 50% say the quality of the product, not the price, is the main determinant for repeat buying, reported Inc. Click here for full story.


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