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Brandon Scholz
President and CEO

Michelle Kussow
Vice President Government Affairs
and Communications

Cheryl Lytle
Events Director

Sarah Decorah
Operations Director

John Leemkuil
Membership Services

PHONE (608) 244-7150
OR (888) 342-5942
FAX (608) 244-9030


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See hundreds of photos from the 2013 Innovation Expo on the Wisconsin Grocers Association facebook page.

Brandon Scholz, WGA President and CEO.



Excerpts from the President's Letter
The President's Letter is published weekly.

To sign up for your full version contact the WGA.

Helping Hands    The WGA and some of its Allied Members partnered with the World Orphan Fund (WOF) to support critical programs for the group. Over 400 people attended the 2nd annual WOF Pancake Breakfast in Beaver Dam on September 7, a 70% increase over last years' effort! The entire 34-girl tennis team from Beaver Dam HS and the Dodge County Freemasons vaolunteered at the event. Local media WBEV radio and the Daily Citizen heavily promoted the event again this year. Additionally pastors from 10 denominations encouraged parishioners to attend through their church bulletins and from the pulpit. The event has raised over $4,000  and will be used to fully fund one vocational teacher for a year at Casa Bernabe, an orphanage for 150 children in Guatemala City Guatemala.  WOF president R.J. Johnson thanked sponsors like Klement Sausage Company, Kwik Trip, Prairie Farms, S&K Eggs and Lipari. "These wonderful companies made it possible for us to dedicate 100% of the proceeds to help orphans learn skills that will help them for the rest of their lives.   They are real heroes in our community and for children in Central America!" The WGA plays special tribute to Klement Sausage Company, Kwik Trip, Prairie Farms, S&K Eggs and Lipari Foods for responding to the call for help! Congratulations WOF and thanks to the WGA's Allied members for stepping up and answering the call.

aCertco Fall Show    WGA debuted it's new look at this week's Fall Certco Show at the Marriott Madison West.  WGA's new Chairman, DAVE RYMAN of Certco Inc. showed off the WGA new display.  The Certco Show filled the show floor with deals for the holiday season and points to earn toward the retailer trip to the Riviera Maya.   Additional food from the show floor were  donated to M.O.M which strives to prevent homelessness and end hunger and services the greater West Madison, Middleton and Cross Plains, WI.  It was great to see many WGA Members from Miller & Sons, Capitol Centre Market, Spring Green Hometown Market, Paul & Fran's, Stockman Supply, Miller's General Store, Sendik's Markets and many more.  Thank you to the Certco staff for inviting WGA to your show!






What Does A Label Do    Limited time food offerings may provide an initial sales boom and free marketing from online chatter. Nearly 50% of people find new foods on social media sites, according to The Hartman Group and Publics Consultants USA. Small wording changes can also increase sales as descriptive food labels increase sales by 27%, according to a food study by The Cornell University Food and Brand Lab, reported The Philadelphia Inquirer. Read more here.   

Healthy Choices!   Piggly Wiggly Midwest challenges teachers and parents to incorporate healthy food choices into their daily lesson plan or home routine. And if they do, they can win big in the Mr. Pig's Healthy Food Choice Challenge. Teachers are encaouraged to tie this challenge into their lesson plan by having students write stories, draw pictures, compose a song, or whatever else seems fit. Parents are also encouraged to get involved at home by allowing children to take photos of the healthy food decisions or shopping for their healthy food at Piggly Wiggly. The Grand Prize: Top 5 schools win 10 iPads each. Other prizes include catered lunch parties for the entire school; mega school supply gift baskets for outstanding classroom participation; year supply of pencils, and classroom lunch parties. Mr. Pig's Healthy Food Choice Challenge will run from September 15th until November 7th.


The President's Letter is sponsored by

Russ Davis Wholesale