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CONTACT WGA

Brandon Scholz
President and CEO

Michelle Kussow
Vice President Government Affairs
and Communications

Cheryl Lytle
Events Director

Sarah Decorah
Operations Director

John Leemkuil
Membership Services
Representative

PHONE (608) 244-7150
OR (888) 342-5942
FAX (608) 244-9030

wga address
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USEFUL LINKS
WGA EVENTS

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See photos from 2011.

See photos from 2010.


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Click here to download the PowerPoint presentation by
Averill Anderson on Comprehending ObamaCare.

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WGA Innovation Expo Review
Kalahari Resort, Wisconsin Dells, Wisconsin

The WGA Innovation Expo 2011 is wrapped up with record-breaking attendance at seminars and a sold-out trade show.  

Click here for photos at the seminars on Coupon Trends & Tribulations; Deli Dollar panel; Social Media - Marketing in Real Time; Habeas Codfish: Reflections of Food and the Law; Advertising ROI; and a top flight grocery trade show.

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Grocer of the Year:
Dennis Kramer, Kramer's County Market

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Excellence in Operations:
Pam Coy, Viking Village Foods, Reedsburg
(second from right) with colleagues

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Excellence in Operations:
Francis Kranz, Zinke's Village Market, Wisconsin Dells

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Excellence in Operations:
Mike Ptacek, Ptacek's IGA, Prescott

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Excellence in Operations:
Steve "Red" Salfai, Red's Piggly Wiggly, Omro

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Community Service Honoree:
Paul Butera (represented by his son) with Gary Soukko

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Community Service Honorees:
Ted and Joan Majdecki, Majdecki Sentry

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Community Service Honoree:
Terry Tryggeseth, Trig's Eagle River

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Vendor of the Year Honorees:
Gary Neu (not shown) and Mark Maloney,
Russ Davis Wholesale

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Contest and Raffle Winners
at the 2011 Innovation Expo

Two Registrations to NGA Show in Las Vegas
Jake Blattner, Blattner’s Piggly Wiggly, Sheboygan Falls

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2012 FMI Show

Paul Buhrman,
Affiliated Foods Midwest

 

 

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Rick VanKlaveren, Nash Finch

Four Tickets UW Football Game
Gary Weiner, News Notes

Great Wisconsin Bag-Off

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Third Place Bag-Off (right)
Jesse Heebner, Metcalfe’s Market, Wauwatosa

Second Place Bag-Off (second from left)
Marissa Besson, Larry’s Markets, DePere

First Place Bag-Off (seated)
Stephanie Teteak, Larry’s Markets, Kaukauna

Promotions

Click on photos for a much larger view!

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Third Place
Promotion Showcase

Larry’s Markets

 

 

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Second Place
Promotion Showcase

Madjecki’s Sentry

 

 

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First Place
Promotion Showcase

Trig’s

 

 

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Director’s Choice
Promotion Showcase

Viking Village

 

Other Winners

Two Full Registrations at the 2012 Innovation Expo
Emily Salfai, Red’s Piggly Wiggly, Omro

50/50 Raffle Winner
Don Symonds, Lipari Foods

Grand Prize $600 in Airfare
Jeanette Greenheck, Metcalfe Markets, Madison

Our Winning Volunteers

Bag-Off Contest Volunteers

  • Dave Spiegelhoff, Spiegelhoff Markets
  • Don Symonds, Lipari Foods
  • Geoff Welch, Shelby Publishing
  • Angie Dreifuerst, Trig’s
  • Kathy Spiegelhoff, Spiegelhoff Markets
  • Dan Shaul, Missouri Grocers
  • Tom Bingham, Lipari Foods
  • Tony Frautschi, Lipari Foods
  • Bob Palmater, Lipari Foods

Chairman’s Banquet Innvocation
Erica Zdroik, Feeding America Eastern Wisconsin

 

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Click here to see more photos of the Wisconsin Grocery Industry Trade Show

Click here to see 2011 Honorees

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Seminars

Couponing Trends & Tribulations
Dan Shaul, American Coupon Service

Keep up with what’s new with coupons! Are you ready for smart phone digital coupons? Should you accept online coupons? Is your store ready to have an extreme coupon customer? Keep up to date with the coupon changes in the grocery industry.

Deli Dollars Panel
Connie Crawford, Lipari Foods
KathleenTorbleau, Metcalfe Markets
Steve Burkhardt, Skogen’s Festival Foods

Identify consumer trends to bring in more Deli Dollars. A panel of deli professionals will share new trends, products, promotions, technology, and merchandising tips to attract more customers and increase sales.

Social Media:
Marketing in Real Time

Rick Rusch, Thought-Tech

Why should social media matter to you? Because it matters to your customers! In Wisconsin 47% of the population is on Facebook. The average fan spends $72 on brands they Like. 41% will recommend brands they Like to their friends and family.


Habeas Codfish: Reflections of Food and the Law

Barry M. Levenson, speaker, Curator of the Mustard Museum

From the McDonald’s hot coffee case to the cattle ranchers’ beef with Oprah Winfrey, from the old English “assize of bread” to current nutrition labeling laws, what we eat and how we eat are shaped as much by legal regulations as by personal taste. Barry M. Levenson, the curator of the world-famous Middleton Mustard Museum and a self proclaimed “recovering lawyer,” offers Habeas Codfish an entertaining and expert overview of the frustrating, frightening, and funny intersections of food and the law.

Advertising ROI
Claus Moberg, Snow Shoe Foods
Jeff Schroeter, Madison Newspapers
Kerin Rue, Madison Newspapers

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Keynote Speaker


Michael Sansolo
New Realities: What it Takes to be Successful

Hanging on or just trying to ride out the storm of this economy won't cut it. Michael Sansolo offers three segments to stay on top of, to growing your business.

See lots more photos. Click here.

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Seminars

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The Piano Cabaret

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Great Wisconsin Bag-Off Judges and audience

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Trade Show

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Trade Show

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Trade Show

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Bag-off winners

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The Great Wisconsin Bag-Off

L to R:  Katie Wirkus, 64th Alice in Dairyland; Aly Huxford, Skogen’s Festival Foods, Green Bay; Stephanie Kelleher, Skogen’s Festival Foods, Copeland; Jesse Heebner, Metcalfe Markets, Wauwatosa; Stephanie Teteak, Larry’s Piggly Wiggly, Kaukauna; Marissa Besson, Larry’s Piggly Wiggly, DePere; Bridget Winson, Burnstad’s Markets, Black River Falls; Nicole Stussey, Miller & Son’s, Verona; Alissa Schimgen, Miller & Son’s, Mt. Horeb;

Back Row:  Salvador Sanchez, Piggly Wiggly, Racine; Dean Van Den Hoy, Larry’s Piggly Wiggly, Little Chute; Jared Seidel, Skogen’s Festival Foods, Marshfield; Christopher Berndt, Burnstad’s Market, Tomah; Jason Carroll, Skogen’s Festival Foods, Northland; Marius Serva, Metcalfe Markets, Hilldale; Kim Schueler, Piggly Wiggly, Cambridge;

 

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Barry Levenson demonstrates a point

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Dan Shaul on Coupon Trends

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The WGA annual membership meeting

For more information contact Cheryl Lytle.